The one question I am asked more
frequently than any other is, “How can
you get people to change?” Many
managers and business owners I talk to seem to be stumped by this question. They feel that people often resist
change in order to keep things status quo, which is often motivated by fear of
change.
While there are some very
challenging change initiatives, converting people is not as mysterious as one
might think. I have found that there are seven things
to consider when you want to “change people”, and the
first thing may surprise you – let people change themselves.
Let’s look at the following
scenario: An employee (let’s call her Susan) is sitting at her desk on the
ground floor on a bright sunny day.
A visitor pulls into the parking lot and the sun’s reflection off the
windshield shines through the window blinding Susan. What does she do? Remain as she is, blinded by the
light? No. She will most likely change her sitting
angle, close the blinds, or move her chair. Does she grumble at the visitor? Probably not. She changes and corrects the situation
herself.
Now, just as Susan closes the
blinds so she can continue working, her supervisor stops by and says, “The
quarterly report doesn’t work for me.
You need to change it to a monthly report,” and then leaves to address
the next urgent matter. Susan will
most likely grumble because she doesn’t seem to have a say in the change. She is being forced to blindly accept
the change regardless of what that means to her workload and her process for
generating the report. As it
stands, Susan does not support the change.
People don’t resist change. They resist being changed when it upsets
their processes, their space, and their day.
Secondly, it is critical that you
focus on the processes. The majority of employees are
process-minded people. They keep
the “machine” (our companies) running as work moves into their workspace. Employees do their part and move it on
to the next person. The faster you
can bring an upcoming change initiative down to the process level, the
better. As we’ve all heard, talk is
cheap. However, when you can bring
a change idea down to the level of how it will impact your employees in their
day-to-day workload and processes, they can begin to truly understand what the
change means to them, the department, and the organization. Once employees internalize the change to
these levels, they can express valid concerns, show support, and ultimately
begin making the change a reality.
If employees aren’t able to bring the change initiative to this level,
they are left guessing what the idea actually means and they are hesitant to
give their full support.
This leads us directly into securing employee buy-in. This is done by involving the employees
in the change process, using their ideas and process expertise to your advantage
and by creating a culture where employees are encouraged to raise concerns
before a change takes place.
The next item might surprise some
people since what it suggests is often either taken for granted or is considered
a luxury activity – define internal positioning. It is important that all employees
clearly understand how they as individuals and departments can fit into the
organization and how they can support its’ goals. Developing internal positioning
documents creates benchmarks that can be used to determine the effect an
upcoming change will have on the individuals and the
department.
Recognizing
challenges is
one of my favorites. Often,
managers feel as though they are doing their employees a favor if they
sugar-coat or minimize the challenges that a change initiative will
present.
I am amazed that we feel we can’t
afford a few hours of preparation time when beginning a change initiative (even
when people have concerns and questions.)
However, we always find time later to undo, rework, and redo work that
could have been accomplished proficiently the first time had pre-planning taken
precedence. Employees prefer investing time upfront instead of
fixing problems later.
And finally, use
the proper tools to guide the change process. Find tools, strategies, and training
programs that are designed to connect your policies and initiatives with the day-to-day
workloads. It is only when these
two points are connected that you will begin to realize success in your change
initiatives.
So there you are. No rocket science. Just solid people skills and strategies
that put a process to that intangible concept called “change”.