I
read a great blog post regarding the Value Proposition of seat belts. Seat Belts! Who would think that seat belts needed a
marketing plan? Then again, I can
remember riding in my Dad’s old Chevy pickup when I was a kid – and I’m fairly
certain the thing didn’t even HAVE seat belts. However, if we can all collectively
remember the last 10 years or so, we have to admit that the use of seat belts
has been increasing through awareness campaigns (such as the one pictured here)
and the enactment of seat belt laws.
Statistics show seat belt use increasing across theUS, and I’m
happy to be counted in that number.
A few months ago, on the way to my youngest son’s birthday dinner, I
became intimately involved with a guardrail along the Interstate. Long story short: I’m glad I had my seat
belt on!
It’s
funny how we don’t think about the importance of such things until something
brings them to our attention.
Recently,
I got to thinking, “What other things do we use that we rarely think of in terms
of Value Proposition? Of
course! Managing costs with
ERP!”
THE
BASICS
A
value proposition is a clear statement of the tangible results a customer gets
from using products or services; results that speak to critical issues being
faced. That being said, what kind of tangible
results do we see in ERP?
In
the download of the latest “2008 ERP
in Manufacturing Benchmark Report” from the Aberdeen Group , the responses of
over 1200 manufacturers are reflected.
Below we see an overview of the three major
types of ERP End-User Companies: Best in Class, Average, and the Laggards (the
ones that are not keeping up with latest software releases and/or
technology).

Let’s look at a few of these items:
DECREASED
COSTS
Using
ERP to track costs is like using the seat belt in your car. It’s a tedious thing that we have to
remember to do, but if we ignore the tools, we are destined to
fail.
If we
just take the set of figures from the Average companies in the Benchmark Report,
we can see a 12% reduction in Inventory, a 9% drop in operational costs, and a
10% reduction in administrative costs.
If a company is carrying a million dollars in inventory costs, wouldn’t a
12% decrease be a welcome sight?
Effectively
running an ERP solution doesn’t just reflect in Inventory. Since ERP touches so many aspects of the
overall business, cost reductions can be seen across the board including
administrative costs. People
spending less time on unneeded tasks – time better spent on things more
important to the overall business.
IMPROVED
OPERATIONAL EFFICIENCY
Using
ERP will, by its nature, provide improved operational efficiency. The most important step is, of course,
setup. Knowing the business and its
processes will help to get the initial setup started; then seeing how to refine
the processes for better efficiency is easier to do.
An
analysis of a process using the information from ERP may look something like
this: If Product A is currently being produced using 15 steps that take x amount
of time, can the time or steps be reduced in order to save on costs – without
sacrificing quality?
According
to the Aberdeen Group study, improvements in manufacturing range from 5% to
18%. That can translate into
savings “down the line” with shipments.
Improve the manufacturing schedule and a better shipping schedule can be
maintained. I can’t tell you how
many times I’ve loaded trucks at the end of the month because of poor
manufacturing schedules at the beginning of the month.
Of
course, it’s not always manufacturing that’s to blame. There are a lot of ways to reduce your
costs by using ERP the way it is designed.
For instance, constantly shipping backorders for the same order begs the
question: Why? Is it an inventory
issue or a case of someone sending only a partial order because the parts are
late from the vendor? My favorite
(not) scenario is the one where the parts are in-house, but still sitting on the
loading dock because no one remembered to do receiving that morning; therefore, the
ERP system said we were out.
Just
starting out with “Why” can net numerous answers on how to make things run
smoothly; and running smoothly usually equates to savings in time and
money.
WHAT’S
THE PROPOSITION?
Recognizing
the value of an ERP system isn’t limited to the items covered herein. While there are many more segments of
ERP that can be pointed to as a value, using what’s been discussed here, the
initial value proposition looks like this:
“ERP
helps to provide support through the analysis of current processes. The result is an increase in operational
efficiency and decreased costs that do not adversely impact product
quality.”
Remember,
just plugging in an ERP system won’t reduce costs on its own. Cars come with seatbelts, but we have to
learn how to use them – and use them all the time. The results may not be immediately seen,
but like that guardrail incident on the interstate, being ready for the
unforeseen shocks help us to react favorably, logically, and without
panic.
Buckle
up!